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Blog · AI in Practice

Defining an Effective Alert

An alert is effective when the person who receives it can do something about it, and does. Everything else is a notification.

9 of 10Method note

Overview

  • Name the recipient, the action and the timeframe as part of the alert definition.
  • Include location, time and imagery so no lookup is needed — a lookup is where alerts die.
  • Set the threshold according to the action's cost, not according to the detection statistic.
  • Review alerts that were not actioned; they reveal either a threshold problem or a process problem.

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